Why the best demo is a live demo

Imagine a product demonstration. The audience is gathered and the speaker is onstage. Cue a video. Over a few minutes of tastefully edited footage, the product looks flawless.

It’s slick. If anything, it’s too slick. One question is nagging you: “Have I really seen the product in action?” The answer, in my view, is no. A real demo is a live demonstration – whether it’s a smartphone, a car, or a UCaaS platform.

That’s why, at Xelion UK we do live demos only. The context doesn’t matter: webinars, sales demonstrations, expos. For us, it’s live only.

Why? Let’s go back to the example we started with. If someone shows you a well-produced video of a UCaaS platform, what does it tell you? It tells you that they’re good at video editing. That’s not what you’re looking for.

What you’re looking for is proof of concept. Does this thing actually work? How fast and responsive is it? Most importantly, do these people believe in what they’re selling? A video avoids these questions, whereas a live, real-time demo answers them head-on.

We’re confident in Xelion, and we want people to see why for themselves. That’s why it’s live all the way for us. If you want to see for yourself, get in touch:

www.xelion.com