Why we've rebranded - and why it's great news for our partners

You might have noticed the new look. Xelion has completely rebranded: new logo, new colours, new website. A stunning new user interface is coming this month.  

We are very proud of the new look. And it’s not just about style, but substance – this revamp is going to help our partners across the world. Today I’m explaining why.  

But first …  

What hasn't changed

The way we work isn’t changing. We sell through the channel only, now as before. We remain privately owned with no external investors or debt. That means we’re completely accountable to our partners and end users, and everything (including the rebrand) is for you.  

All features are still included in our single licence, giving SMEs access to an incredible range of features that other platforms just don’t offer them. The substance is very much the same, and now the style matches.  

Why the new look?

We’ve had an incredible few years at Xelion. The UK, Dutch and German teams have all grown. We’ve expanded into other countries including Australia and New Zealand. We’ve invested in infrastructure and developers to match demand and keep improving user experience.  

It was time to invest in the brand. And at Xelion, when we do things, we do them properly. This was a major project, months in the making, involving our teams across the Netherlands, UK and Germany.  

We think it’s a more modern, cleaner reflection of us and we love it. It’s not just about aesthetics either. Which brings me to the most important point of all. 

Why it's great for our partners

Xelion is a partner-first organisation. Our interests are completely aligned with yours, and that’s why we work so hard to simplify life for our partners.  

This rebrand is a continuation of that. Why? It’s simple. First off, branding matters. Better brands are more memorable and more recognisable – which is great news for sales people. 

Second, as every software company should know, better UI means better UX. We’re making Xelion easier and more pleasing to use. Our continuous investment in new features is part of that, and so is this. We have recruited brilliant, specialised UX/UI developers to help realise this project.  

Let’s join the dots. Xelion retains the same substance as ever: feature-rich, robustly built, endlessly flexible and highly secure. And now it’s more visually appealing, with better user experience and a more memorable look. 

So, it’s fantastic for partners for a simple reason: all of these factors will help you win and satisfy more customers through Xelion. 

Here's to the next chapter

It’s been a brilliant few years for Xelion, and this is a new milestone. We live in exciting times for our industry, and many opportunities await.  

Technology and communication is a complex challenge for so many businesses. And we at Xelion are in the best possible position to simplify it. In a market full of complicated licences and end user confusion, Xelion gives clarity.  

Every feature is under one licence – offering you, our partners, a great selling point by giving transparency to your customers. So, cheers to our partners, and to the opportunities ahead.