How to keep customers

Is this you?

I used to be a PGA Golf Professional working in the Pro-Shop. Here’s me in simpler times (and with a little more hair!)

I’m not just sharing to take you down memory lane.

Sometimes, we were forced into taking on particular products solely because they were cheaper. The profit margins looked fantastic in theory. But in reality, the product didn’t satisfy the golfers in the shop. The result? It sat there gathering dust. Or, when people did buy it, they were unhappy.

There’s a lesson in this: quality matters. This brings us to the present day in the channel.

How to lose customers

A lot of businesses take on a product that is cheaper and less feature-rich, forgetting about the customer base and their needs. It’s as true of telecoms as it is for golf shops.

If you provide a feature-poor communications platform so you can lead on price, maybe you make the sale. But here’s the question: how long will you keep the customer?

What if they don’t have the features they need? What if they get outages because your vendor scrimped on hosting to reduce costs? All you’re doing is setting up a competitor to win that customer by offering them the quality service they deserve.

How to keep customers

Here at Xelion, we put partners in a position to win and keep customers. All Xelion features are included in all licences. There are no tiered licences or complicated add-ons. Whether you’re a receptionist or CEO, you get it all.

How does this help our partners? Simple:

1.       It makes it easy for the Sales team to sell (and they can't get it wrong)

2.       It’s easy for customers to understand

3.       It’s easy for the finance department to understand

4.       It’s easy for businesses looking to scale as they know exactly what they are going to pay per new starter

In sum, it means your customer is happy. They have an incredibly rich feature set in a package that couldn’t be easier to understand. A happy customer is a sticky customer.